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In-Commerce: Google Analytics (7)

Posted: 06/23/2006 4:56:35 PM

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I know it is easy to add by customizing the template, but default integration would be helpful. If not for anything else, at least for marketing.

Posted: 06/29/2006 10:43:36 AM

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[Edited By hristov on 07/03/06 9:29:37 AM]

Posted: 06/29/2006 10:51:24 AM

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I tried to develop the template, however, I run into problems. Would one of the developers help me out with a template for this.

Posted: 07/03/2006 11:23:13 AM

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hristov wrote:06/29/2006 10:43:36 AM

[Edited By hristov on 07/03/06 9:29:37 AM]

Did I post -- 16058 -- above got modded or something. I know for sure it was not empty

[Edited By hristov on 07/03/06 11:24:13 AM]

Posted: 07/03/2006 11:39:13 AM

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Due to my empty post above, I am posting the information once again. I am hoping somebody from the community as well as developers can help me with implementing a template for Google Analytics. I can implement the simple tracking -- that is simple copy and paste. I have problems with the code for the receipt.

Here is text from Google Analytics Help Center. This text is also available on Google Analytics Help Center website::

How do I track e-commerce transactions?

Google Analytics supports a client-side data collection technique for capturing e-commerce transactionsWith some simple additions to your receipt pageGoogle Analytics can automatically detect and record transaction and product informationThe required information is placed in a hidden formwhich is parsed for transaction and product informationMost template-driven e-commerce systems can be modified to include this information hidden in the receipt.

Enabling E-Commerce Tracking

The first step of tracking e
-commerce transactions is to enable e-commerce reporting for your website's profile. To enable e-commerce reporting, please follow these steps:

   1. Log in to your account.
   2. Click Edit next to the profile you'
d like to enable.
3. On the Profile Settings pageclick edit next to Main Website Profile Information.
4. Change the E-Commerce Website radio button from No to Yes

Receipt Page Format

The second step is to ensure that the tracking code is included in the receipt page in the standard fashion
This may be done using a server side include, or other template driver, or can simply be hand-coded into your HTML code:

lt;script src=""text/javascript">

Nextsomewhere in the receipt below the tracking codethe following lines need to be written by your engineEverything in brackets should be replaced by actual values, as described in the Parameter Referencebelow.

lt;body onLoad="javascript:__utmSetTrans()">

lt;form style="display:none;&quotname="utmform">
lt;textarea id="utmtrans">UTM:T|[order-id]|[affiliation]|
total]|[tax]| [shipping]|[city]|[state]|[countryUTM:I|[order-id]|[sku/code]|[productname]|[category]|[price]|
quantity] </textarea>

NOTE: Do not include the square brackets when setting the values for the formIn addition, do not use commas to separate the thousands place in your totaltax, and shipping fields any digits after the comma will be dropped.


:T|34535|Main Store|111108.06|8467.06|10.00|San Diego|CA|USA
:I|34535|XF-1024|Urchin T-Shirt|Shirts|11399.00|9
:I|34535|CU-3424|Urchin Drink Holder|Accessories|20.00|2

Within the hidden form
there are two types of linesthe transaction line and the item lines. For each transactionthere should be only one transaction linewhich is indicated by the "T&quotimmediately after the "UTM:". This line specifies the total for the transactionincluding any taxes or shipping costs, and other information. For each item in the receiptcreate an item linewhich is specified by the "I". The Item lines can contain product namescodesunit prices and quantitiesThere is no limit to the number of item lines per transaction.

Parameter Reference

Transaction line variables
[order-id]     Your internal unique order id number
[affiliation]     Optional partner or store affilation
[total]     Total dollar amount of the transaction
[tax]     Tax amount of the transaction
[shipping]     The shipping amount of the transaction
[city]     City to correlate the transaction with
[state/region]     State or province
[country]     Country
Item line variables
[order-id]     Your internal unique order id number (should be same as transaction line)
sku/code]     Product SKU code
[product name]     Product name or description
[category]     Category of the product or variation
[price]     Unit-price of the product
[quantity]     Quantity ordered

Posted: 07/03/2006 1:50:26 PM

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I have forwarded your request to our developers and let you know as soon as have the answer for you.
Thank you.

Posted: 02/27/2008 4:24:37 PM

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Hi Georgy,

I just wanted to let you know that we are adding this in our April-2008 release.

Thanks for taking time and pointing this out.